Mindful(ish)ness for people who think that mindfulness is BS

Science-backed tools for real people wading through the 💩storm of life. No candles, no crystals, no unsolicited floof about gratitude.

The mindful sh*t Kit

$129.99

A Very mindful(ish) Journal

$24.99

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Buy both and get free NZ shipping, because you deserve it (and because the world is on fire right now).

What we definitely don't do

Toxic positivity, 4am morning routines, the word "journey" used non-ironically, or guilt masquerading as "self improvement.

What we definitely do

Actual peer-reviewed science, some swearing, tools that work in the time you actually have, and ducks 🦆

Who TF is this for?

Doomscrollers, overthinkers, and the chronically burnt out, people who know they should probably "do something" but find most wellness content deeply insufferable.

What makes mindful(ish) different? Glad you asked!

Real, Not Righteous

We skip the buzzword bingo and give you mindfulness that actually fits into your messy, modern life, without preaching or pretending it's easy.

Built For Brains

Everything mindful(ish) is grounded in real research, not vibes. It's peer-reviewed, properly cited, and translated into tools you'll actually use.

Ducks, not Drill Sergeants

We’re chill(ish) and honest, not barking orders about how to live your best life.

Just trying to stay afloat, like you.

Who's The Boss?

Hi! 👋 I'm Luisa, a burnt out working mom, anti-wellness wellness advocate, and the person who decided that if mindfulness was going to work for her, it needed a total personality transplant.

mindful(ish) exists because I got tired of wellness content that was equal parts preachy, expensive, and completely disconnected from the actual human experience. So I made something that isn't any of those things. Mostly...lol!

Everything here is science-backed, a bit sweary, and designed for people who are for real life trying their ducking best, even on the days when trying looks like not having a nervous breakdown in the cereal aisle at the supermarket.

More about me and why ducks

Trying My Ducking Best: A Very mindful(ish) Blog

The No-Bull💩 Guide to Mindfulness: What the Science Actually Says

February 28, 2026

So, what’s the verdict? The hype is undeniably bloated and the "universal panacea" narrative is a marketing myth. However, the benefits for anxiety and depression are grounded in real data. Mindfulness is a tool for managing your internal mayhem, provided you treat it as disciplined mental training rather than a magic pill.

"Mindfulness" is Kind of a Mess (But Your Brain Might Benefit From It Anyway)

January 31, 2026

Mainstream mindfulness culture is built on fuzzy definitions and a marketing machine that’s sprinting well ahead of the actual evidence. Strip away the incense and Instagram hype, though, and you'll find solid, emotionally focused practices that genuinely help. The science shows what’s really going on in the brain, and why things like emotional creativity matter. The takeaway? Mindfulness isn’t instant enlightenment or a personality upgrade. It’s slow, slightly uncomfortable emotional training, i.e., less magic and more reps, it can actually work when you treat it that way.