Mindful(ish)ness for people who think that mindfulness is BS

Science-backed tools for real people wading through the 💩storm of life. No candles, no crystals, no unsolicited floof about gratitude.

The mindful sh*t Kit

$149.99

Two tablet screens showing the mindful(ish) guided journal cover and contents page on a yellow background

A Very mindful(ish) Journal

$24.99

Bundle & Save

Buy both and get free NZ shipping, because you deserve it (and because the world is on fire right now).

What we definitely don't do

Toxic positivity, 4am morning routines, the word "journey" used non-ironically, or guilt masquerading as "self improvement.

What we definitely do

Actual peer-reviewed science, some swearing, tools that work in the time you actually have, and ducks 🦆

Who TF is this for?

Doomscrollers, overthinkers, and the chronically burnt out, people who know they should probably "do something" but find most wellness content deeply insufferable.

What makes mindful(ish) different? Glad you asked!

Real, Not Righteous

We skip the buzzword bingo and give you mindfulness that actually fits into your messy, modern life, without preaching or pretending it's easy.

Built For Brains

Everything mindful(ish) is grounded in real research, not vibes. It's peer-reviewed, properly cited, and translated into tools you'll actually use.

Ducks, not Drill Sergeants

We’re chill(ish) and honest, not barking orders about how to live your best life.

Just trying to stay afloat, like you.

Who's The Boss?

Hi! 👋 I'm Luisa, a burnt out working mom, anti-wellness wellness advocate, and the person who decided that if mindfulness was going to work for her, it needed a total personality transplant.

mindful(ish) exists because I got tired of wellness content that was equal parts preachy, expensive, and completely disconnected from the actual human experience. So I made something that isn't any of those things. Mostly...lol!

Everything here is science-backed, a bit sweary, and designed for people who are for real life trying their ducking best, even on the days when trying looks like not having a nervous breakdown in the cereal aisle at the supermarket.

More about me and why ducks

Trying My Ducking Best: A Very mindful(ish) Blog

Scrolling Isn't Resting: Why You're Still Knackered

June 30, 2026

You're exhausted, you 'rest' by scrolling your phone for three hours, and somehow feel worse. Here's the neuroscience of why scrolling isn't rest, and what actually is.

What Is Anti-Wellness Wellness? (And What's With the Ducks?!)

May 29, 2026

The wellness industry is worth $6.3 trillion and somehow still making people feel worse about themselves. Here's why that is, what anti-wellness wellness actually means, and why there's a duck involved.