Practical tools for people going through 💩 | Free NZ shipping

Your brain didn't break. It's been out-engineered.

Reclaim Your Boring, a science-backed resource that explains why you can't put your phone down, why that's not a willpower problem, and what to do about it in 7 days.

When last did you sit in a waiting room without reaching for your phone?

Not just glancing at it. Actually reaching for it, on instinct, before you'd even decided to.

You're not alone! The average person interacts with their phone 2,617 times a day 🤯!

The reality is that the apps on your phone were designed by neuroscientists whose entire job was to make as difficult to put them down as it is to stop gambling.

Now your ducking brain is flooded with "synthetic" dopamine, and real life feels a bit grey. Your hobbies feel like hard work, and deep focus is a distant memory, not to mention the 1am doomscrolls!

The good news? The same brain that got hacked can be recalibrated, and that's exactly what Reclaim Your Boring is for.

Inside you'll learn:

  • why your phone is like a slot machine, and the one neurological mechanic keeping you on it that willpower cannot override.
  • why you can't focus, and why chronic anxiety hums in the background all day long.
  • the 7 symptoms of a cooked reward system 😵💫
  • how to use the mindful(ish) tool kit 🔨, together with the 7-day Neuro-Reset Calendar 🗓️.

Not to be mistaken with a digital detox, this 7-day protocol is designed to allow your dopamine receptors to up-regulate, so that real life starts to feel worth showing up for again.

The protocol draws on peer-reviewed research from Nature Reviews Neuroscience, Psychological Science, the Journal of the Association for Consumer Research, and the Proceedings of the National Academy of Sciences. All references are cited in full, because we didn't just make this 💩 up.

It's free. It takes about 10 minutes to read, and there's a reasonable chance it'll change how you think about the thing you're holding in your hand right now.

No spam. No drip campaign designed to make you feel bad about yourself. Just the free resource, and the occasional newsletter from someone who's very much trying their ducking best to figure this out alongside you.

Who Wrote This Sh*t?

Who Wrote This Sh*t?

Hi! 👋 I'm Luisa, a burnt out working mom recovering doom-scroller, and accidental neuroscience nerd.

I wrote Reclaim Your Boring because I was the person reading about dopamine at midnight while doomscrolling, which is exactly the problem describing itself, lol! I wanted something honest and rooted in science, with ducks. So I made it 🦆

mindful(ish) exists because wellness content is often insufferable, and people going through actual 💩 should have access to practical tools that are honest, rooted in science, and fun. Reclaim Your Boring is where it starts, and A Very mindful(ish) Journal and the mindful sh*t kit are where it gets hilarious!

Everything about mindful(ish) is anti-wellness wellness, grounded in peer-reviewed research, because I have trust issues with pseudoscience, and with wellness content that doesn't cite its sources.

Ready to reclaim your boring?

What's so different about mindful(ish)?

Real, Not Righteous

We skip the buzzword bingo and give you mindfulness that actually fits into your messy, modern life.

Built For Brains

Everything we make is grounded in what actually works for real people living real lives. Relatable, like us.

Ducks, not Drill Sergeants

We’re chill(ish) and honest, not barking orders about how to live your best life, just trying to stay afloat, like you.

FAQ

WTF is Reclaim You Boring?

It's a free, 7-page resource that explains how your phone has hijacked your reward system, why that's not a willpower problem, and what to do start doing about it in 7 days. It includes a full Neuro-Reset Calendar with daily actions, all backed by peer-reviewed research from journals like Nature Reviews Neuroscience and Psychological Science. It takes about 10 minutes to read, and nobody will ask you to breathe in abundance.

Is this a digital detox?

Nope. Digital detoxes are the juice cleanses of the tech world, unsustainable, and mostly performative. Reclaim Your Boring is a dopamine recalibration. You keep your phone. You keep your apps. You just spend 7 days teaching your brain that the phone isn't the only source of interesting things in the room. It's less "throw your phone in a lake" and more "put it in another room for 10 minutes at a time and see what happens."

Will you spam me after I download this?

No. You'll get the protocol immediately, then a few emails over the next week or so with tips and context to guide you. After that, you'll get the weekly mindful(ish) newsletter if you want it; it covers topics at the intersection of neuroscience and trying not to lose your shit. You can unsubscribe any time, comfortable in the certainty that you will not receive a passive-aggressive "we're sorry to see you go" follow-up.

How is this different from every other wellness freebie?

Most wellness freebies are designed to make you feel bad enough to buy expensive shit. This one has been created because the science is super interesting, the problem is pretty universal, and we'd rather you trusted us before we ever asked you to part with your hard-earned money 💸. Every claim is cited. Nothing is made up. There are no crystals, no affirmations, and absolutely no mention of your "highest self," only research and practical tools.